After almost one month of collecting data with Microsoft’s new adCenter Analytics (beta)*, I wanted to have a closer look at the many detailed reports today (and then - of course - blog about it). Turns out I’ve been collecting largely useless data because I had failed to exclude parameters like “?gclid=…” and Microsoft Analytics diligently counted all clicks coming from AdSense as calls to different pages. Stupid me, the option is right there at the top of the management view:
I’ll get back to this in another month. Click here to add your name to the adCenter Analytics invitation list and try it out yourself.
*Why didn’t I use Google Analytics like everyone else? Well, sometimes I’m a maverick, too. 
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