All of these are from today

As you can see, most of my visitors where looking for , which is a pet supply franchise chain. That’s because I blogged about how badly ’s Luxembourgish website sucks. Not only is it configured in a way that omitting the “www.” will get you nowhere, even if you make it to their website it’s difficult to locate their biggest store unless you know where to find it on a map (or keep zooming out). This quickly became the most popular post on my blog (pathetic, I know) which means that I’m obviously not the only one who had trouble finding what I wanted on their site.

So here’s a quick reminder of the very basic content you should put on your website (examples are geared towards a brick and mortar store).

The 5 friggin’ Ws – things you should definitely put on your website

Let’s simply take the well-known 5 Ws from journalism and reinterpret them from the perspective of a website visitor looking for information (which should also get us pretty close to the perspective of a search engine trying to determine your website’s ranking). Apparently these basics are so obvious that they’re often forgotten (either that or many people just have no clue of what to put on a website).

Who?

Who are you? Example: We’re “Zombie Megastore”, Luxembourg’s leading store for all you zombie needs.

What?

What exactly is it that you do? Example: We carry a large selection of… well, maybe I shouldn’t have chosen the zombie store example. Anyhow, here’s where you list the things customers can find in your shop so that 1. they’ll find you when searching for your city + a certain item or brand on a search engine and 2. they don’t have to call and ask if you sell product XYZ item before taking the trip to your store.

When?

Opening hours. If you’re closed on certain days, put this on your website. If you’re closing your shop for vacation, put this on your website (yes, I’m looking at you, Luxembourgish shop and restaurant owners who like to take long summer vacations).

Where?

Your address (you might want to include your phone/fax number, email, link to contact form, etc.).

Why?

This is the place where you might think you’ll have to come up with a wonderful story to justify why you’re doing what you do (“when my grandfather turned into a zombie, I realized there was no shop where I could buy thinks to make his… uhm… ‘life’ just a bit better”). That’s cute, but I suggest staying with the customer perspective and just answering the old basic “why should I buy from you”-question. It can be as simple as “we are the biggest store for zombie supplies in the entire state”.

That’s it, the basics. Of course a website can do much more than just answering these questions, but not answering them means you’ll lose potential visitors/customers every day.

I discovered this when receiving my first Google Adsense check from Google’s bank in Germany. This sort of intra-EU payment might have been “cutting edge” a century ago. Nowadays it’s just odd and annoying, because I have to leave the office during the very restricted opening hours of my bank to cash the check, which costs me €15 in fees (or about a week of Adsense revenue). Someone at Google should look up Regulation (EC) No 2560/2001.

It’s not just Luxembourg, though, it appears Google doesn’t like smaller Eurozone countries and Greece (bad vacation experiences, maybe?):

Population data from Wikipedia

I’ll get back to this in another month. Click here to add your name to the adCenter Analytics invitation list and try it out yourself.

*Why didn’t I use Google Analytics like everyone else? Well, sometimes I’m a maverick, too.

Update March 2009: Since Microsoft decided to pull the plug on Analytics, I won’t be posting anything on this topic anymore. Their announcement and the comments contain links to lots of alternative web analytics solutions.

I mean, it’s 2008, the World Wide Web has been around for a while, so please, dear webmasters, could you make sure that your website works as http://www.example.com and http://example.com?

Here’s a list of offenders from the past few days (off the top of my head):

• soehnle-professional.com – I wanted to download a brochure, but it’s “forbidden” without “www“.
• uwe.com.tw – they’re also a scale company, but you wouldn’t know from visiting their “www”-less site.
• point24.lu – should be a free newspaper’s website, but apparently they’re turning it into a “bilbioservice”.

Now before you leave a comment and say “why don’t you just use bookmarks or press Ctrl-Enter in Firefox”, let me point out that there’s more to consider: If you can actually reach the same content with and without “www”, so can the search engines. Different URIs for the same resource might mean trouble (“duplicate content”).

AFAIK, the best way to handle both issues is a 301 (permanent) redirect. On Apache, make sure the domain with and without “www” points to the same directory and place an .htaccess file with the following content there (requires mod_rewrite):

RewriteEngine On
RewriteCond %{HTTP_HOST} ^example.com$ [NC]
RewriteRule ^(.*)$ http://www.example.com/$1 [R=301,L]

This will redirect users to URL with “www”. BTW, this code was taken from the excellent book “Building Findable Websites: Web Standards SEO and Beyond” [affiliate link]. It also has a chapter about weblogs which I think I should read.

Finally I get some spam made in Luxembourg (even if its being sent from a server in Germany)! Thank you, Alternativ Demokratesch Reformpartei <jengelen@chd.lu>! My spam filtering software (MailWasher Pro [affiliate link]) was so surprised that it couldn’t decide how to classify this newsletter. I chose not to delete it right away as I’m still working on a project to print spam on toilet paper but to click on the unsubscribe link instead. This led me to a “communication agency” in Germany and the following text appeared on my screen:

“The newsletter is being cancelled. You’ll receive an e-mail with a link for deactivation”. Wow. A truly brilliant system, testament to the superior intelligence of its customers. I click on a link in an e-mail to unsubscribe and they want me to click on another link in another e-mail. But there’s more: Unlike the original newsletter, my spam filtering software classified this second e-mail as “possible spam” because it didn’t have a “from”-address:

The message itself also looked kind of messy because they needlessly put a multipart boundary inside without defining it first. I must admit I was a bit disappointed when I clicked on the second link and saw a confirmation that I had successfully unsubsribed. That was just way to easy. I’d suggest alternative unsubcription procedures involving pictures of ADR politicians and hotornot.com but I have to do some real work now.

Edit: Should you receive spam from ADR or anyone else in Luxembourg as an individual (not as a company), you can do and should do something against it! Consult the website of the commission nationale pour la protection des données (CNPD) to read more about your rights. Article 11 of the “Loi du 30 mai 2005″ (Page 1172) sounds interesting (up to 1 year imprisonment and fines up to 125000 EUR), though I’m not sure yet if it can be applied to newsletters sent by political parties.

To put things in perspective:

“Fighting spam, spyware and malicious software: Member States should do better, says Commission

[...] “It is time to turn the repeated political concern about spam into concrete actions to fight spam,” said Viviane Reding Commissioner for Information Society and Media.  [...]

Massive volumes of unsolicited email are still being sent: Security firms Symantec and MessageLabs estimate that spam is between 54% and 85% of all email. In 2005 Ferris Research estimated spam to cost €39 billion worldwide [...].”

Concerning the first candidate, I had the impression that many features I didn’t really need had been added while no improvements had been made to the code quality, so I heavy-heartedly discarded NOF 9 and started to learn how to use Nvu.

Standing for “new view” and supposedly pronounced “n-view” (not “envy you”), open source Nvu claims to be “a complete Web Authoring System [...] to rival programs like FrontPage and Dreamweaver”. As I eventually found out, this statement is only true if you compare Nvu to the very first versions of these programs. Not only does Nvu have severe limitations when it comes to using server side script languages like PHP, it is also a very buggy piece of software, making it useless for simple tasks, too. With no bug fixes released since version 1.0, Nvu is dead by now. However, there’s an unofficial bug-fix release called KompoZer, which I didn’t have a closer look at because I’d already wasted too much time.

In fact, at that point I had to stop my “research project” to continue working on my company’s web shops and back office systems. I didn’t even have the time to write a rant about Nvu on this blog.

The next step would’ve been Dreamweaver and indeed I got as far as installing the MX 2004 version which came with a 1&1 webhosting account. That’s when I decided to have another look at the NetObject’s homepage and the NOF 9 newsgroups. I was pleased to find out that a significant update for NOF 9 had been released and even more pleased when I read that all code generated by NOF 9 now meets W3C HTML 4.01 transitional standards. At that point, I couldn’t resist to buy the upgrade. I’ll try to post an in-depth review in a few weeks, but the first impression I had was very good. It seems that the makers of NOF listened to what the users had to say and that NOF is still very much alive.

Other than sending a fax, the solution I found was to connect directly to the mail server at Hinet (ms12a.hinet.net) from my e-mail software, thereby bypassing my provider’s mail server. On this illustration from Wikipedia, this would mean drawing an arrow from “Alice’s MUA” directly to “mx.b.org”. My first attempt failed (“relaying denied”) because I had forgotten to remove my own address from the BCC field. Since Hinet’s server (at least this one) isn’t an open relay, it only accepts e-mails for its own users (*@hinet.net). After I fixed this, sending the e-mail was no problem (and it actually arrived, too).

Luckily, it was easy to add an alternative mail server in my e-mail software (Becky!). Still, this wasn’t the first time I had experienced problems communicating with business partners in Taiwan who were using Hinet and I’m sure I’m not the only one. I’m really wondering how many potential deals were never concluded because of Hinet’s poor performance.

Today was a happy day for me as the software that comes bundled with my new managed server finally arrived. Actually, I had expected to receive it one week ago.

Looking at the postage stamp, I noticed the letter had not been sent from Germany (where our company’s web host is based), but from Malta. This might explain the delay and reminded me of an invitation to a trade fair a German supplier had sent me, also from Malta. It arrived about 10 days after the fair was over.