How to connect your YouTube channel with your Google+ page

The problem

You have an existing YouTube Channel for your business with a number of videos (in my case, it was called “SmartluxBalances“).

You also have a Google+ page for this business or activity (“+BalancesLu“). The channel and G+ page are not connected, so when someone clicks on the “Videos” tab on your G+ page, no videos show up:
No G+ videos

Instead of uploading your videos again, you want the existing videos from your YouTube channel to appear there.


You’re using your personal G+ profile as the current manager (and owner) of your G+ page.

Your YouTube channel is not currently connected to a G+ profile (otherwise you’ll first have to disconnect it).

The solution

1. Go to your G+ page’s settings and add a new manager. Indicate the exact email you’re using to log in to your YouTube channel. Sign out.

2. You’ll receive an email to become a manager of the G+ page. Click on the link (or better, copy it to an incognito window). This is where things become confusing because you’ll have to set up another personal G+ profile. Just do it (you’ll delete it again in the next step). I recommend using your company’s logo as profile picture. Your former YouTube account is now a manager of your G+ page, too.

3. Still using your former YouTube account, go to your G+ settings and delete the useless profile that you’ve just set up in step 2. You’ll still be a manager even after the profile is gone.

4. Go to your YouTube account settings and click on the option to connect your channel to a G+ page. As a (new) manager of your business’s G+ page, you should now be able to select your G+ page as the new name for your YouTube channel:
Select new name for your YouTube channel

5. After a few minutes, check out the “Videos” tab on your G+ page. It should now be called “YouTube” and all the videos from your YouTube channel should be displayed:
YouTube videos on your G+ page

If things didn’t work, head over to YouTube Google+ Integration for help.

Google Merchant Center – victime de son succès?

En attente d’évaluation“, c’est le statut des tous nos produit sur Google Merchant Center depuis fin novembre. Évidemment, ce statut est meilleur que “refusé”, mais quand nous avons transféré notre fichier nous avons eu l’espoir de voir nos balances électroniques sur Google Shopping avant Noël 2010.

Notre situation ne semble pas être unique: il y a plusieurs posts de marchands inquiets sur les divers forums d’aide de Google. Sans forum spécifique pour Google Merchant Center, les réponses des collaborateurs de Google ne sont pas très utiles, mais un des marchands a publié le 04.01.2011 une réponse reçue par e-mail:

Le lancement de Google Shopping a rencontré un grand succès. Les ouvertures de compte ont été nombreuses, ce qui a rallongé les délais d’évaluation de chaque flux. […] Votre flux sera évalué dans les prochaines semaines.

C’est donc l’évaluation manuelle et le success de Google Merchant Center qui ont causé les délais. Il serait une bonne idée pour Google de publier cette information de forme plus visible pour éviter d’être inondé avec des messages de marchands préoccupés par le délai.

This is what happens when your website sucks

Here’s the first page of “search hits” from my three private blogs (, and – all updated much more frequently than this one):

Search hits and keywords
All of these are from today

As you can see, most of my visitors where looking for fnapf, which is a pet supply franchise chain. That’s because I blogged about how badly fnapf‘s Luxembourgish website sucks. Not only is it configured in a way that omitting the “www.” will get you nowhere, even if you make it to their website it’s difficult to locate their biggest store unless you know where to find it on a map (or keep zooming out). This quickly became the most popular post on my blog (pathetic, I know) which means that I’m obviously not the only one who had trouble finding what I wanted on their site.

So here’s a quick reminder of the very basic content you should put on your website (examples are geared towards a brick and mortar store).

The 5 friggin’ Ws – things you should definitely put on your website

Let’s simply take the well-known 5 Ws from journalism and reinterpret them from the perspective of a website visitor looking for information (which should also get us pretty close to the perspective of a search engine trying to determine your website’s ranking). Apparently these basics are so obvious that they’re often forgotten (either that or many people just have no clue of what to put on a website).


Who are you? Example: We’re “Zombie Megastore”, Luxembourg’s leading store for all you zombie needs.


What exactly is it that you do? Example: We carry a large selection of… well, maybe I shouldn’t have chosen the zombie store example. Anyhow, here’s where you list the things customers can find in your shop so that 1. they’ll find you when searching for your city + a certain item or brand on a search engine and 2. they don’t have to call and ask if you sell product XYZ item before taking the trip to your store.


Opening hours. If you’re closed on certain days, put this on your website. If you’re closing your shop for vacation, put this on your website (yes, I’m looking at you, Luxembourgish shop and restaurant owners who like to take long summer vacations).


Your address (you might want to include your phone/fax number, email, link to contact form, etc.).


This is the place where you might think you’ll have to come up with a wonderful story to justify why you’re doing what you do (“when my grandfather turned into a zombie, I realized there was no shop where I could buy thinks to make his… uhm… ‘life’ just a bit better”). That’s cute, but I suggest staying with the customer perspective and just answering the old basic “why should I buy from you”-question. It can be as simple as “we are the biggest store for zombie supplies in the entire state”.

That’s it, the basics. Of course a website can do much more than just answering these questions, but not answering them means you’ll lose potential visitors/customers every day.

Did Google steal your Christmas?

El Reg thinks Google’s business model is meltdown proof – if Google needs more revenue, they can just come up with a way to display your ads more often. While I still think Google Adwords is great marketing tool for almost every business, I agree you have to keep a close eye on your campaigns.

Some checkboxes you might consider turning off in your campaign settings:


Search Partners? Why wouldn’t I want Google to show my ads on sites like Google product search, and aol? Well, because they’re showing on ebay, too, even though Google doesn’t mention this in Adwords help.

I asked Google last year and got this reply:

“Our global search network includes Google Product Search, Google Groups, and search sites such as AOL,, and”

An no, you can’t chose certain sites, it’s all or nothing.

In our case, “nothing” was the right choice. Ebay customers are not our target market and we actually stopped selling on Ebay years ago. Why would we want to display ads there?

Instead of throwing tons of money at Google Adwords, we restricted spending to a sensible level, redesigned our main online shop and invested some time into SEO. The result? December turnover increased by 50% in comparison to last year while costs for Adwords decreased by 57%.

No, Google did not steal our Christmas. 😉

Luxembourg’s got a shiny new shopping blog

good idea from istockphotoLuxembourg’s CLC (commerce association) has gone web 2.0 and launched a blog at to promote Luxembourg as the “pôle” for shopping in the greater region. Interestingly, the blog is available in French and English only. German speaking visitors can still admire the pictures. Let’s see how this one evolves (remember blogdelux, another Vanksen Culturebuzz project?).

Apparently, some sort of Luxembourgish product and retail store search engine is in the works, too. The idea seems to be that you enter the product and it tells you where you can find what you want in Luxembourg and why you shouldn’t drive to Trier instead. Just kidding about the Trier part. 😉

BTW, the young woman chewing on her shopping bag on is file number 3563163 from iStockphoto [affiliate link].
Happy shopping!

Note: This blog here has moved to a new server at Hosteurope [affiliate link] (and has been updated to the latest version of WordPress), please let me know if something’s broken.