List of co-working spaces and business incubators in Luxembourg

6zero1

Bamhaus

Dudelange Innovation Hub

Lux Future Lab

Luxembourg-City Incubator (opening soon in House of Startups)

Luxembourg House of Financial Technology (moving to House of Startups soon)

Maison Breedewee

Nyuko (moving to House of Startups soon)

Technoport

The Office

University of Luxembourg Incubator

Please leave a comment if you know any other co-working spaces or incubators in Luxembourg.

 

 

This is what happens when your website sucks

Here’s the first page of “search hits” from my three private blogs (hypermegaglobal.net, meltdownblog.com and krise.hypermegaglobal.net – all updated much more frequently than this one):

Search hits and keywords
All of these are from today

As you can see, most of my visitors where looking for fnapf, which is a pet supply franchise chain. That’s because I blogged about how badly fnapf‘s Luxembourgish website sucks. Not only is it configured in a way that omitting the “www.” will get you nowhere, even if you make it to their website it’s difficult to locate their biggest store unless you know where to find it on a map (or keep zooming out). This quickly became the most popular post on my blog (pathetic, I know) which means that I’m obviously not the only one who had trouble finding what I wanted on their site.

So here’s a quick reminder of the very basic content you should put on your website (examples are geared towards a brick and mortar store).

The 5 friggin’ Ws – things you should definitely put on your website

Let’s simply take the well-known 5 Ws from journalism and reinterpret them from the perspective of a website visitor looking for information (which should also get us pretty close to the perspective of a search engine trying to determine your website’s ranking). Apparently these basics are so obvious that they’re often forgotten (either that or many people just have no clue of what to put on a website).

Who?

Who are you? Example: We’re “Zombie Megastore”, Luxembourg’s leading store for all you zombie needs.

What?

What exactly is it that you do? Example: We carry a large selection of… well, maybe I shouldn’t have chosen the zombie store example. Anyhow, here’s where you list the things customers can find in your shop so that 1. they’ll find you when searching for your city + a certain item or brand on a search engine and 2. they don’t have to call and ask if you sell product XYZ item before taking the trip to your store.

When?

Opening hours. If you’re closed on certain days, put this on your website. If you’re closing your shop for vacation, put this on your website (yes, I’m looking at you, Luxembourgish shop and restaurant owners who like to take long summer vacations).

Where?

Your address (you might want to include your phone/fax number, email, link to contact form, etc.).

Why?

This is the place where you might think you’ll have to come up with a wonderful story to justify why you’re doing what you do (“when my grandfather turned into a zombie, I realized there was no shop where I could buy thinks to make his… uhm… ‘life’ just a bit better”). That’s cute, but I suggest staying with the customer perspective and just answering the old basic “why should I buy from you”-question. It can be as simple as “we are the biggest store for zombie supplies in the entire state”.

That’s it, the basics. Of course a website can do much more than just answering these questions, but not answering them means you’ll lose potential visitors/customers every day.

What Google and Mr. Burns have got in common

They’re both old fashioned.

I discovered this when receiving my first Google Adsense check from Google’s bank in Germany. This sort of intra-EU payment might have been “cutting edge” a century ago. Nowadays it’s just odd and annoying, because I have to leave the office during the very restricted opening hours of my bank to cash the check, which costs me €15 in fees (or about a week of Adsense revenue). Someone at Google should look up Regulation (EC) No 2560/2001.

It’s not just Luxembourg, though, it appears Google doesn’t like smaller Eurozone countries and Greece (bad vacation experiences, maybe?):

State Population Bank transfer
Malta 404,962 No
Luxembourg 476,200 No
Cyprus 766,400 No
Slovenia 2,013,597 No
Ireland 4,239,848 Yes
Finland 5,289,128 Yes
Slovakia 5,389,180 Yes
Austria 8,316,487 Yes
Portugal 10,599,095 Yes
Belgium 10,666,866 Yes
Greece 11,125,179 No
Netherlands 16,471,968 Yes
Spain 45,116,894 Yes
Italy 59,131,287 Yes
France 63,392,140 Yes
Germany 82,314,906 Yes

Population data from Wikipedia