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{ Author Archives } Stephan

This is what happens when your website sucks

Here’s a quick reminder of the very basic content you should put on your website (examples are geared towards a brick and mortar store):

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2009 09 28 Attempted Humor
Business Tips
Luxembourg
Marketing
Rants
Web development Comments (0)

What Google and Mr. Burns have got in common

They’re both old fashioned.

I discovered this when receiving my first Google Adsense check from Google’s bank in Germany. This sort of intra-EU payment might have been “cutting edge” a century ago. Nowadays it’s just odd and annoying, because I have to leave the office during the very restricted opening hours of my bank to …

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2009 07 28 Luxembourg
Rants Comments (0)

Add watermarks with transparent background in Nitro PDF

Adding a watermark to a PDF file is easy in Nitro PDF, but if you want the watermark to have a transparent background, things get a little more complicated.

I wanted to add our logo to a brochure so that visitors of our scales and balances shop would have a way of telling from where …

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2009 04 08 eCommerce
Marketing
Software Comments (1)

Did Google steal your Christmas?

El Reg thinks Google’s business model is meltdown proof – if Google needs more revenue, they can just come up with a way to display your ads more often. While I still think Google Adwords is great marketing tool for almost every business, I agree you have to keep a close eye on your …

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2009 01 13 Business Tips
eCommerce
Marketing Comments (0)

Microsoft Analytics Beta – exclude webpage parameters!

After almost one month of collecting data with Microsoft’s new adCenter Analytics (beta)*, I wanted to have a closer look at the many detailed reports today (and then – of course – blog about it). Turns out I’ve been collecting largely useless data because I had failed to exclude parameters like “?gclid=…” and Microsoft …

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2008 11 05 Rants Comments (0)